I'm also a dedicated CROWN Act supporter and have been impressed with the ongoing work Dove is doing to advance hair discrimination legislation, particularly by co-founding the CROWN Coalition,' explains filmmaker Matthew A.

'Dove and I have a long history together with Hair Love, beginning in 2017, when the brand provided early funding for the project.

The full collection is available now on and will be available in Walmart stores nationwide beginning January 2022. All are dermatologist-tested and infused with shea butter and coconut oil to deliver soft, moisturized, and healthy-feeling hair. 'Dove and Matthew have been working in parallel to create a world where natural hair is a source of confidence in young people, and we are thrilled to officially come together to nurture a positive self-image in kids and, at the same time, deliver products that offer the expert nourishment and care of Dove to Black families.'Įach Dove Kids Care Hair Love product features a gentle formula and fun scent. 'Research shows that kids as young as three years old can start to build confidence when they see themselves positively represented in the world around them 1,' explains Esi Eggleston Bracey, Executive Vice President and Chief Operating Officer of Unilever Personal Care, North America. Product packaging also features an empowering positive affirmation – 'I am caring, brilliant, and creative' – to boost self-esteem and set kids on the right path for a positive relationship with their hair.

Hair Love's main character, Zuri, is featured on each bottle wearing fun and playful styles to highlight the diversity and beauty of natural hair. The Dove Kids Care Hair Love collection offers a complete hair care routine for kids with four nourishing products: Shampoo, Conditioner, Detangler, and Curl Cream.

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